Think piece

Honorary Fellow Tony Scouller remembered

Former CEO of The Marketing Society Hugh Burkitt shares his memories of Honorary Fellow Tony Scouller who died recently.
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The Marketing Society at Advertising Week Europe 2026

Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - Marketers Who Mean Business, Conversation Circle
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The Marketing Society at Advertising Week Europe 2026

Insights and take aways from The Marketing Society's session at Advertising Week Europe 2026 - AI’s Next Leap for Marketing Leaders.
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If you want to make advertising great again, learn to Fink

Graham Fink's TheArtSchool proves that brutal, honest feedback from experienced creatives is still the most powerful creative education available.
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The One-Person Multinational Agency is Here and it’s Better for Marketers

This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.
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AI is not creating your brand, it is interpreting what already exists

This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.
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Why AI in Customer Experience May Be Happening in the Wrong Place

AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.
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Stop guessing. Start growing. What marketers can do now to unlock digital growth

Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.
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What Nobody Tells You About Building a Remarkable Career

Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."
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