Think piece

Why Don’t More CMOs Become CEOs?

Siew Ting Foo reviews the recent The CEO Conversations event in Singapore with FairPrice's Grace Chua and discovers what it takes to get more CMO making the leap to CEO.
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The Fellows Fundamentals: Marketing Communications

As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.
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Unblocking Our Energy for Marketing Success

Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.
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THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.
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The Untapped Opportunity of Connected Omnichannel

A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.
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How to get ahead in marketing from Fellows of The Marketing Society

An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event
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Reset and Rise: Manifesting Your Dream Career and LinkedIn Success

Our Reset and Rise session brought together two powerhouse speakers to tackle the twin challenges of career navigation: mindset and visibility. Get the insights from the session.
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The Future is Asian Creativity

Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.
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Cannes Lions Unpacked: Creativity in the Age of Speed

Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.
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Finding My Voice: What a Stammer Taught Me About Marketing

How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.
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