Think piece

Your AI Playbook to Applying AI - a new series with Monks

AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business.
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The Biggest Challenge in Marketing Today Isn't What You Think

Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.
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The Changemakers Challenge Conference Singapore 2025

Jack Shillito reviews The Changemakers Conference Singapore 2025. He highlights is favourite sessions focussing on the cultural trends, psychological insights and societal frameworks.
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Net Zero is Dead. It’s Time to Walk Away from ‘Sustainability’

Leo Rayman argues that traditional sustainability messaging has become obsolete and as marketers we should instead be reframing the climate transition as a massive economic and technological revolution.
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Leadership Lessons

Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and building a strong, adaptable culture.
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Leading Through Change: Slow the f*ck down

So. Much. Overwhelm. There’s no doubt about it… the world’s a bit of a mess right now. Politics. The economy. War. Division. AI apparently coming for our kids. And trading conditions? Absolutely brutal.
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Succeeding Without Suffering

Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world of AI and digital transformation. Dealing with the complexities of hybrid working.
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Agility: The True Superpower of Modern Leadership

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.
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Slow is smooth, smooth is fast. Finding the right pace in a fast, ever-changing world

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and cultural dynamics, often all at once.
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Leadership at Speed: The Strategic Rhythm Framework

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication
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