AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business, from GEO, content and media, to measurement and marketing intelligence.
Monks experts will provide you with the essential tools and knowledge to address current challenges and apply these insights throughout your business to stay ahead.
Your AI Playbook to Applying AI is a new series of LinkedIn Live events from The Marketing Society in partnership with Monks.
Session 1 was Your AI Playbook to Applying AI : Where to start?
Monks shared their journey from AI hype to practical implementation at scale. The session explored how they've enabled 10 billion tokens through their organisation, not through big announcements or corporate emails, but through systematic process transformation, grassroots training and transparent conversations about what AI actually means for talent and workflows.
5 KEY POINTS
We're post-hype
This is the first technology cycle where capability outpaces understanding. The tech is good enough for most use cases. The real challenge isn't the technology itself but how organisations adopt it and adapt their structures to use it at scale.
Don't just send the email
Declaring your company 'AI-first' in an all-hands message solves nothing. Real transformation needs transparency about both excitement and anxiety, grassroots energy and concrete enablement, not corporate announcements.
Three lenses for transformation
Monks approached this through talent enablement (tools, training, compliance), applied AI (process mapping and workflow optimisation) and services evolution (moving from time and materials to outcomes and outputs).
Build your AI compliance core team
Bring together legal, data privacy, InfoSec and business leaders to vet tools quickly whilst maintaining protections. This unlocks speed and creates space for ethical conversations beyond just legal requirements.
Map your processes first
Intelligence is freely available for the cost of tokens. Your infrastructure and ways of working matter more than the models. Process mapping reveals where to add automation, which steps to collapse and which silos no longer make sense.
"This is the first hype cycle that I've seen where the bonus of the technology is ahead of most people's understanding of it."
Wesley ter Haar Monks
2 ACTION ITEMS
Start process mapping now
Pick one or two high-impact workflows you need to transform anyway. Document inputs, outputs and the steps in between. Identify where intelligence can replace manual effort and which steps should collapse entirely.
Create an AI compliance process with teeth
Don't let legal become a blocker. Get them working with AI partners (including early startups) to figure out what works internally versus commercially. Make sure everyone signs an ethical AI use policy.
The Series so far
Your AI Playbook to Applying AI : Where to start?
With Monks’ Chief AI Officer Wesley ter Haar
In this session we address the million-dollar questions: where do you start, how do you identify and create powerful momentum, and how do you identify the key areas in your business to prioritise your transformation?
Applying AI: Harnessing AI to create your real-time brand
With Monks’ Chief Creative Officer Jouke Vuurmans .
In this session as we dive into how you move at the speed of culture. Using agentic workflows, you learn how to capture insights that create real-time opportunities.
Learn to construct and work with interactive personas, develop active listening tools. Harness AI to build a brand that gets smarter with every interaction and build briefs for success.
Coming up in the series on LinkedIn
2026 topics will include:
- SEO to GEO
- Content, Creativity and AI
- Media and Performance
- Intelligence, Measurement and IQ
In Partnership with
Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world. From crafting tailored, outcome-focused campaigns to modernizing critical infrastructure for the ever-evolving digital landscape, Monks delivers solutions that engage audiences in real time, drive cultural relevance and sustain long-term impact—a tripartite approach that establishes it as a trusted partner to the world's most innovative brands.
