Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of brands.

Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level. Åsa...

I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon Sinek on the subject of millenn

With each New Year come new trends, and new opportunities for brands to go viral. Creative Culture take a look back at their favourite 2016 viral campaigns from Hong Kong and China, and gives insight into why they saw so much success.

Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.