In the creative industries we set out to inspire our clients and consumers. We want to prompt them to think, feel and behave differently. But do we expose ourselves often enough to the inspiration of others?

It has always surprised me how many efforts – often by very highly rated people – to specialise in marketing to the over-50’s have been relatively unsuccessful.

Jude Ross – Merchandise Manager, Rebecca Yeoman – Design Coordinator, Nicolle Sinclair – Head of Talent, Zoe Sinclair – Commercial Recruiter presenting to Society members from Robert Gordon University.

We have all driven a long distance and arrived at our destination with little memory of the journey. This is because when we are doing...

If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk.

The platforms now exploited by brands and marketers, have been home to a generation of brand builders since the birth of social media.