“Every man's memory is his private literature” - Aldous Huxley We tend to think that a good memory is a sort of natural innate gift that The Chosen Ones receive from a supernatural Benign Entity.

Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand on social media. But is it possible to build true “affinity at scale”?

Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub and, until recently, had one of the fastest growing economies in Africa.

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'.

Every day on YouTube, millions of people from around the world come together to share their passion...

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouragi