My first challenge was being separated from the conference itself, with a client meeting in Andover intervening in a resolutely non-global not-very-digital way to put the first half of the day out of reach.

A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage well beyond his doctor’s expectations, but sadly has just succumbed to the cancer that had shadowed him for years.

When we say 'challenger' perhaps the global fast food giants aren't the first brands to spring to mind, but the cut-throat world of quick serve...

David Wheldon offers his thoughts.

“Unilever don’t do digital marketing,” I tweeted from the Global Conference, during Nicola Mendelsohn’s thought-provoking session on why connections are people-shaped, “only marketing in a digital world”.

It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.