With over 350 million people watching the opening ceremony alone, the Rio 2016 Olympics and Paralympics allowed brands allow brands a platform like no other to increase their global visibility.

In an age where we’re constantly bombarded by ads and marketing, brands are having to find ever more inventive ways to stand out and capture our attention.

Moustaches and sit-ups; charities understandably want a slice of the action from Movember (still going strong from its peak of raising a whopping £20.4 million for Prostate Cancer in 2013), the ALS Ice Bucket challenge (no kidding, in 2014 – 20 mi

BBC, UBS, IPG Mediabrands and Huawei help us look into our crystal ball at what the future of media will look like for marketers...

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has allowed creatives to pioneer a new age of impactful...

TV is thriving as never before and advertisers should embrace it in all its forms.