Content Library

Interview with Ella Greenwood

Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 
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Interview with Laura Bates, Activist and Author

AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 
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How Leading CMOs are Restructuring their Funnel Strategy

How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.
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Member Interview with Andrea Cappi

Member Interview with Andrea Cappi, Global Brand Director, Unilever
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Trendspotting Creativity

Hear from Advisory Board Member Emma Falvey, General Manager (Scotland) at Smarts, on her top takeaways from Trendspotting Creativity. I had a great time at yesterday’s Trendspotting event, hosted by
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Why 'Think outside the box' is the worst advice in advertising

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.
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