How Leading CMOs are Restructuring their Funnel Strategy

The traditional marketing funnel is both real and not real at the same time. In this Global Conversation, Mark Evans hosted a great conversation with Ben Munroe (Vice President of Marketing APAC, CloudFlare) and Sandeep Pal (Founder, Flexx CMO) for a lively discussion with strong Member engagement on how CMOs are grappling with balancing brand building and performance delivery whilst most buyer activity happens in the dark funnel, invisible to traditional tracking. The conversation explored how leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.

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