Eight marketing trends every marketer needs to know in 2023

Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances.

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A reflection on Jeremy Bullmore

Jeremy’s writing is so distinctively personal that I found it made me quite sad when I re-read it, and I realise with some sadness that there are many questions I would still like to ask him - perhaps in his Agony Uncle mode.

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Why purpose driven marketing is essential for brand survival in today's evolved marketing landscape

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is purpose driven...

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How sport can be the perma-break from society’s permacrisis

Rather than providing a respite from the permacrisis that affects our daily lives, sport has often added to it over the last 12 months. This has led to many fans and pundits crying for a separation of sport and social issues.

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Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to...

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Unlock the Secrets of Experiential Ecommerce with Citi AVP - Marketing Varun Ravichandran

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get creative...

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