By his own admission, Magnus Lindkvist doesn’t really do BIG ideas.

If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce.

(I love this. It’s an excerpt from a book of the same name by Steven Pressfield.

Jayne-Anne Gadhia talks to The Marketing Society’s editor Elen Lewis about her smartest business move and how banks will regain our trust.

Men swear blind during focus groups they never watch television but moments later share detailed plot lines from Eastenders.

I recently started reading “David & Goliath” by Malcolm Gladwell.