Content Library

An interview with Sir John Hegarty and Peter Fincham

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.
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Brands as units of social currency

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.
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Marketing in times of uncertainty: Brexit & Brands

I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.
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Creativity and innovation through the eyes of Confucius

In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” .
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Brands with a conscience

‘Brands with a conscience’ sets out to demonstrate that brands can behave ethically and still achieve business success.
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Stretch

Karie Willyerd and Barbara Mistick have been friends for many years.
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