I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Traditionally, chief executives of FTSE 100 firms have been chief financial officers rather than chief marketing officers...

Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.