Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

The number of new blood donors coming forward has plummeted 40% in the past decade.

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum?

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.