Content Library

Start Measuring your Marketing Carbon Impact Now with Jo Young, Managing Director at Unifida

“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling...

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Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to...

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Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy...

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The Marketing Society New Board Members 2023

The Marketing Society have appointed four new board members, empowering the next wave of brave leadership.

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‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it...

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Marketing in the metaverse: four innovative use cases

The metaverse is arguably the buzzword of 2022. It’s been making waves across the advertising industry for its potential to engage customers in totally new ways. 

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