Earlier in my career I approached self-help books with unbridled enthusiasm and expectation which invariably led to disappointment. The search for subject mastery proved elusive.

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.

Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...

The IPA, The Market Research Society and ourselves have launched a joint initiative.