Chancellor George Osborne delivered his budget for 2016 in parliament today (16 March), a statement tempered by the fragile state of the global economy as he outlined a swathe of measures to help him balance the books.

I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers.

Lifting a spoon of yoghurt to her lips with pleasure, Nicole Scherzinger tumbles from a picnic table, an ordered chaos of picnicware around her. 

The best bit in the new book “On Purpose” by Smith and Milligan is their brilliant three-point framework “Stand up, Stand Out, Stand Firm”.

There's been a huge amount of talk of challenger brands this year and we're barely out of January. So who do we think are going to be the movers and shakers in 2016?

Earlier this month I did a webinar for the lovely people at the World Advertising Research Council about attention...