Content Library

"Dancing Traffic Light" - Smart - Portugal

Smart cars have a vision of finding new solutions for urban problems.
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3 great ads: chosen by Elspeth Lynn

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list. TV ads...
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2015 winner: Guinness, Global Marketing - case study

In 2011, Guinness was a global brand in terms of its footprint, but very little else.
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Decoding The Irrational Consumer

About sixty years ago, there was an awareness of the power of non-conscious thought processes but at the time there was much more of a focus on stimulus response learning which was heavily influenced by the work of Sigmund Freud.
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Good but not a gamechanger

The latest book by Peter Fisk is good but not great.
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Copy, copy, copy

Mark Earls' book is build around a profound human truth. We, as "social creatures".
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