Content Library

2015 winner: Sainsbury's, Cause Related Marketing - case study

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.
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Talking with Dan Ariely

Dan Ariely, professor of psychology and behavioural economics, Duke University on why marketers should be called behavioural economics engineers 
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Richard Curtis on the spot

Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Richard Curtis CBE.
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Eric Whitacre's inspiring story of the virtual choir

The story of Eric Whitacre’s Virtual Choir is truly inspirational. He reminds us not only of humanity’s innate need for self-expression, but the discipline needed...
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Letter from Miami: colourful start-up and business scene

Through the window of our newest office, halfway between Downtown Miami and Wynwood, I can spot a beautiful street art mural...
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Two-headed people? Customers vs colleagues.

The Two-headed People Challenge. Customers and colleagues are all human, so why manage them as different disciplines?
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