John Lewis Opticians have just launched. How will they do?

This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace.

Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.

Grumpy old men, golden agers, healthy agers, wise elders, senior moments – these are just some of the labels...

People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today. 

Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing...