Advertising folk of a certain age reminisce fondly about the Cannes of the past.

This month we are featuring the work of Step-Ladder, a new organisation that helps people get on to the property ladder.

Ladies and Gentlemen Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Each of these examples is different, but they all share common traits.

You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A friend of yours has spotted a single place selling beer a few hundred yards in the distance.