The idea of copying other's ideas as a smart strategy seems a no-brainer to me.  I'm happy to admit that I do it all the time. And as the author makes clear, copying comes naturally to most of us.

The Japanese think, That Westerners, Do Not Understand,

On the 9th August 2015, Singapore celebrated its 50th year of nationhood.

Here’s a quick question or you: do good things happen when you share?

This is an absolutely bloody brilliant book. I’m tempted to stop this review there, but I promised I’d write 300 words so I won’t.

Clients say that agencies don't understand their world. That they don't understand their clients' customers.