Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

There’s no one better placed to affect change, align with and influence customers and drive hope for a better, more sustainable future, than a responsible marketer.

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up. 

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

Adrian Walcott, an esteemed Marketing Society Fellow, established No Turning Back to support black, Asian and minority ethnic communities into marketing careers, with a goal to ensure 20% of both new entrants and leaders in our industry come from BAME backgrounds.