I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first and foremost shaped by deeds not words is as true today as it was in Henry Ford’s day.

I recently rode in the “Cape Town Cycle Tour presented by Cape Argus, Pick’n’Pay and Momentum”, the worlds largest timed cycle race with well over 30,000 riders.

It is the book launch of Paul Feldwick’s Anatomy of Humbug; ‘This isn’t a book about how advertising works’, he states, ‘but a book about how people think advertising works’.

Dilemmas. They're annoying aren't they? Chipping away at our precious time. I'm in the middle of a dilemma right now, having started and restarted this review on at least three occasions. Let me tell you why.

Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really worth shouting about. There are whole advertising campaigns built around seemingly marginal features.

I had an interesting conversation with Kevin Corkum the other day. Kevin is a bit of a renaissance man.