Content Library

2014 winner: Hailo, New Brand - case study

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the business model of street hailing was proving highly inefficient in modern times.
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2014 highly commended: Mars Chocolate (Galaxy), Communications - case study

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...
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2014 highly commended: Hiscox, Business to Business Marketing - case study

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants, eroding our product differentiation and point of difference.
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Top five charity campaigns of 2014

With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year.
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2014 winner: Mars Petcare, Global Marketing - case study

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market share gains.   Our strategy was inspired by global luxury 'mega­ brands' like Chanel and BMW.
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St Andrew's Day Dinner: Interview with Robin Wight

Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine and WCRS.
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