Content Library
David and Goliath
Everyone loves an underdog and David and Goliath: Underdogs, Misfits and the Art of Battling Giants is classic Malcolm Gladwell.
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PUMA’s football match at Grand Central Station
The World Cup may feel very much like a distant memory now, but there are still plenty of experiential going on.
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How your marketing can give a road map to people in need
Five years ago a woman was walking home from work, looked up and saw someone at the top of a bridge about to jump. She immediately began talking to the stranger and tried to convince him it was worth continuing with life.
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Raise me up
Events at the Commonwealth Games recently have demonstrated again how big a role sporting events play...
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Just leave me to do my work!
I need a sales rep (or ten) to do the selling so I can do my work. And investors to put up the money so I can do my work.
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2014 winner: Newsworks, Business-to-business - case study
In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.
Stories about the ageing profile and decline of print readership dominated coverage.
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