Content Library

Is market research useful?

A strange question from a market researcher who spent her early years setting up the first advertising research unit in an advertising agency...
Read Now

Dollar Shave Club cuts through competition on Vine

Dollar Shave Club are at it again and Sony pumps up the jam with some of the most creative Vines.
Read Now

Our generation's D-Day

What are we sacrificing for future generations? Should this anniversary also be a wake up call...
Read Now

Chris Pitt on... the game before the game

It is hard to not have seen a world cup related advert in the last two weeks, with alcohol, food, televisions and betting all featuring heavily.
Read Now

We’re in the people business

Last week I had the pleasure of presenting at a great event in the Lake District called Learnfest.
Read Now

The New Rules of Marketing & PR

The New Rules of Marketing & PR is a comprehensive book that starts off by explaining why the old rules are no longer applicable in today’s world.
Read Now