I’ve done quite a few 'naming workshops' over the years – for new products, services or companies. There are many good books written on the subject...

Joss Davidge, managing partner of brand experience agency BEcause, is always on the hunt for ripe and healthy examples of experiential marketing.

Picture yourself in a trends workshop, innovation brainstorm or scenario planning day, one day in the not-too-distant past.  Your task is to help an automotive company see what sort of vehicles people in Europe will want in the future.

Perhaps the biggest irony of Daniel Kahneman’s work on intuitive, System 1 decision-making is that it isn’t very 'System 1' itself – it works against our natural sense of what is right.

Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012.

Much of our daily lives are dictated by our habits, whether they are behavioural, emotional, linguistic or even our thought processes. Social psychologists estimate that 45% of our daily behaviour is habitual.