Advertising is applied creativity, it’s about ideas that serve a purpose, usually commercially but also socially. Clients come to an advertising agency because they have an objective to meet or a problem to solve.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Michael Inpong, marketing and R&D director, Müller Dairy.

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the note.

This week, he takes a look at how brands seized the opportunity to get in front of the festival-goers at this year’s Coachella Festival.

‘The Moon Under Water’ is an essay by George Orwell. It was originally published as the Saturday Essay in the Evening Standard on 9 February 1946.

The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand, that in many people's eyes can do no wrong, has laid down a very bold new marker.