As the world of advertising and marketing continues to change at a rapid pace, many brands and agencies are moving toward strategies that utilize powerful brand experiences to create a real connection with the consumer.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Rupert Thomas, marketing director, Waitrose.

HHCL+Partners was THE hot agency of the 1990s. The partners appeared on the front cover of the prestigious Sunday Times magazine.

A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview David James, marketing director consumer division, BT.

It used to be all about the big broadcast. An advert televised during prime-time was capable of achieving unparalleled levels of exposure. The brand name was heard, the product was seen.

In a bid to attract visitors from neighbouring Australia, Tourism Tasmania transformed the front lawn of Sydney’s Museum of Contemporary Art into an adult playground where one of the largest ever games of musical chairs was orchestrated.