This legendary campaign by SH Benson for Guinness first saw the light of day in the late 1920’s, with none other than Dorothy L Sayers as the copywriter. 'Just think what Toucan do' is my slogan for this month.

New analysis of multi-screen behaviour highlights the power of mobile and tablets, but it should also remind marketers that...

According to a recent report by BBMG, nearly nine in ten Americans say the words 'conscious consumer' describe them well.

Coca-Cola posted this video on 7 May, a short film made by Y&R in Dubai. When I last looked, it had been viewed more than 2 million times.

Mark Twain once said that 'Any emotion, if it is sincere, is involuntary'. This statement was substantiated by Daniel Kahneman who famously determined that human...

Joss Davidge, Managing Partner of brand experience agency BEcause, is always on the look out for clever marketing campaigns that stand out from the crowd.