Content Library

Hot campaigns in Brazil

2014 is a big year for sport and nothing bigger than the football World Cup.
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Anti-fragile

This may be the only business book you read that covers Greek philosophy, ancient myths, modern parables featuring Fat Tony and Nero (characters from Taleb’s earlier books) and some personal stories, both from the author’s early life in Lebanon an
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Don’t cover it up

Domestic violence is an increasing issue for young women, studies show that 50% of young women in the UK have experienced some form of domestic abuse but they are unlikely to talk about it, or report it.
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2013 winner: John Lewis, Long Term Marketing - case study

This paper tells the story of how John Lewis went from a trusted retailer to one of Britain’s most loved, talked about and visited brands, in just a few years.
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Digital tastes of umami

Let's wait a moment before I explain why I think online and social media have an umami taste.
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Demand delivered: a guide to broadcaster VOD

Put simply, Broadcaster VOD offers advertisers a premium brand building environment: all the glorious TV programmes from broadcast telly to put your TV ads in or to sponsor, but with some added functionalities from the online, mobile or IPTV platf
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