David Ketchum

An energetic entrepreneur and leader in marketing and communications, David Ketchum builds businesses and brands across Asia Pacific, Europe, and the US. His expertise spans corporate reputation and data-driven content marketing.

As founder and CEO of Current Asia, he delivers communications and sales solutions for the finance, fintech, and B2B sectors, serving clients like HSBC and Tencent. His career includes roles as President, Asia Pacific for Bite Communications (which acquired his firm, Upstream Asia) and Senior Vice President for Calvin Klein. He began his career in Asia in 1992 with Burson-Marsteller after holding senior roles in London and New York with Hill & Knowlton and Cunningham & Walsh.

An industry authority, David chaired the Digital + Direct Marketing Association Asia for 16 years, authored the bestselling business book "Big M, Little m Marketing," and was named an ‘Innovator 25’ by PRovoke Asia, and ’50 Over 50’ by Campaign Asia. He is an adjunct faculty member at the HKUST Business School, and investor in and advisor to start up businesses.