David leads the Creative Strategy team at Snapchat across Europe & the UK, tasked with helping brands create industry-leading creative work on the platform, primarily led by Augmented Reality. Prior to joining Snap, David served as Director of Planning for EMEA at Media Arts Lab, Apple’s dedicated creative agency. Throughout his career, he has had the privilege of working with incredible brands, including Nike, McDonald's, Apple, Booking.com, Telefónica, adidas, Unilever, Gucci, Zalando, LVMH and many more. David specialises in creative and brand strategy, drawing from a unique background across Media Agencies, Creative Agencies, and his seven years at Snapchat to become an expert in helping brands understand their opportunities and develop the most innovative and effective creative work.