Derek joined NatWest in 2010 from BT, where latterly he was responsible for the Digital Content strategy to engage business customers through BT’s online and social platforms. Over the last ten years at NatWest, Derek has played a key role in helping launch and grow the NatWest and Royal Bank of Scotland brands on social and content platforms including YouTube, facebook, Twitter and Instagram. As digital content lead, Derek is now responsible for implementing and managing the Digital Content Strategy for consumer and business brands, ensuring alignment to the wider Brand Marketing objectives, and driving engagement with customers through insightful and innovative content.
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