Inspiring Minds: Crisis Management [webinar]

Streaming Live from Scotland, 21 May, 2pm to 3pm

Join us to hear successful stories of crisis management during Covid-19...

We will be looking at organisations and brands that have responded well to the current crisis. Those interacting with consumers appropriately during a difficult time, perhaps having to pivot their business model or marketing strategies to reflect a changed marketplace and unprecedented situation.

We’ll be looking at examples of handling the crisis well and how this impacts the brand but also looking at some of the skills and tools that you can use to help your organisation manage a crisis in the most effective way possible. Some of the specifics we will cover include: 

  • Crisis management – how to prepare a plan of response  
  • Managing reputation in a crisis 
  • Changing business models
  • Agile marketing 
  • The changing landscape for businesses 
  • How fast will economic recovery be? 
  • What else can businesses do to innovate in a crisis?

We are delighted to have Morna McLelland, Managing Director of Stripe chairing the webinar, with speakers: Juliet Simpson, CEO, Stripe, Derek Hemphill, Digital Content Lead - Natwest and Andrew Wilson, Founding Partner, Charlotte Street Partners.

Inspiring Minds

The concept of the Inspiring Minds series is to bring interesting and thought leading speakers and brands to our Members.They will bring insights of particular interest to our members and where possible share tools, tips and practical ideas that could then potentially be used within their own businesses.

Ticket prices

Free for Members
£25 + VAT for Non Members



Streaming Live from Scotland
Dress code
Business casual