Dominique Touchaud

Founder of Shokunin Marketing, Shokunin Marketing

Dominique is a champion of strategic and creative marketing excellence who runs Shokunin, the first company to offer ‘Marketing as a service’ in Asia.
For 17 years, he was a director in the elite group of Brand Building integrated Communications within P&G's corporate marketing team where he contributed to launch numerous brands in whitespace markets and also helped the multinational steer through various crises (business, economic, social,…) in Europe, Latin America and Asia.
Prior to P&G, he was the head of advertising for Swatch globally (largest branded watchmaker in the world) and has worked for some of the most renowned advertising agencies in Europe (Saatchi & Saatchi, Leo Burnett…).
He was twice awarded the ‘advertiser of the year’ trophy at Cannes for work on Swatch and Pampers. He is an expert on bridging marketing fundamentals with Martech and adtech solutions to help brands grow & acquires customers globally. He has been known for thriving in multicultural environment and organising high-performing teams around the world.
Dominique is a proud French Caribbean from the island of Guadeloupe. He has three international kids born in Switzerland, Chile and Panama and is married to Alexandra who hails from New Zealand. He is based in Singapore.


Join us as we bring members together to look at leading marketing into the future.
This fast-paced workshop is designed to equip marketers with a new toolbox to ‘brand on a budget’.