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How to create powerful ideas

A Beautiful Constraint's Tony Franco says we must start with our mindset

Innovation is the lifeblood of growth in this fast-changing, unpredictable world. But it’s hard. All studies show that new product launches have a high failure rate, often as high as 95%.

So, how do you tip the odds in your favour? How can you create a climate where new ideas will thrive?

I believe there are 3 key ingredients.

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