Those of a certain age will recall the line from an old Monty Python sketch (a parody of events in Rhodesia at that time):
Empower
A new crisis hits the news daily and CEOs beg for forgiveness...
In 1973 the British Prime Minister Edward Heath, in a statement in the House of Commons on the Lonrho affair, said...
“The fox he knows many things, but the hedgehog he knows one big thing.”
The growing use of cheap computational power encourages us to pretend that wide, complex problems are narrow, simple ones.
For years, there has been a recurring topic in agency remuneration...
Lifting a spoon of yoghurt to her lips with pleasure, Nicole Scherzinger tumbles from a picnic table, an ordered chaos of picnicware around her.
My grandfather was a retired policeman with a warm heart and authoritative manner...
So little has been said and written about Outside Source that I can only assume that few people watch it...
Singapore lives in a constant state of self-analysis. It’s part of what has made it what it is.
You are on a deserted beach on a hot day. You’ve been there a while and you are thirsty. A
Here’s a story that may or may not be true. But even if it isn’t, it contains an important truth
As the planet’s fastest-growing mobile market, with 700 million SIM cards registered
In an August article headlined 'What are Brands For?', The Economist struggled to answer its own question. While accepting
Marc Pritchard, Procter & Gamble’s global brand building officer, recently proclaimed that digital was dead and urged marketers to look
By 2050 one in three of the UK population will be over 65 – an age cohort that will have grown by almost 20% since 2022.
The world of price and promotions within UK retailers is at a tipping point, with a potential crisis looming.
Loyalty
In the US in the 1980s, an ad run on three television networks would reach 80% of consumers. Today some
'How did the Le Shuttle research go?' 'First was okay. But the second group was a bit of a write-off
Stop believing that old chestnut that half your ad spend is wasted. One of the world’s most widely held beliefs about advertising...