'Mould-breaking strategies grow initially like weeds; they are not cultivated like tomatoes in a hothouse.'
Henry Mintzberg.

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In 1966 Joseph Weisenbaum wrote a primitive computer programme called Eliza.
He named it after the lead character in Shaw’s

Changing attitudes towards online privacy among teenagers has huge implications for brands. But the assumption that young people are indifferent

You only have to read the headlines to see that the British public is doing its level best to put

What is missing in the narrative about the corporate higher purpose is how to make sure the brand reflects the

In the age of the ‘quantified self’, in which it is possible to integrate the manifold data produced by our

Jules Goddard puts not a word wrong in his damnation of cost competitiveness (Market Leader, March 2014). Solid research supports

I read with interest remarks by Maurice Levy on how he thinks about life after the failure...

New analysis of multi-screen behaviour highlights the power of mobile and tablets, but it should also remind marketers that...

As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies

A powerful application of the oblique principle lies in the finding that goals are better achieved by focusing on the

If you work in marketing in 2014, you are no doubt trying to answer a number of impossible questions.

One of the great strokes of luck in my life was working with Stephen King. He had an astonishing ability

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency

In the spring of 2009, Andrew Marsden predicted 10 things marketers would need to know in 2013. We asked him

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in

So what happens when a disgruntled customer decides to take to social media and berate your brand in full view

Why does so much of the general buzz around content marketing seem to rely on it being the hero, with

Throughout the day our decisions are influenced by the context in which we make them. Choices aren’t made in a

Recent headlines on the economy at long last give us some reason for cheer. Yet at the party conferences this