Advertisers are increasingly using second screening and social media to encourage engagement with ad content, with a great recent example

Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver

Personification, humanisation, consumer relationship marketing. Brands are increasingly exploring new ways to connect with consumers by developing relationships that persist

The antecedents of one of the Future Foundation’s favourite new trends, the Power of Quiet, are various and heavily intertwined

It’s 6pm and the Plaza Grande – or Main Square – in Mérida, the capital of Yucatan, is teeming with

Almost every ITSMA member company (which includes top technology, professional services and telecom providers) is engaged in the critical marketing

Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK…'

There’s a full page colour advertisement for Guernsey in some of the Sunday magazines at the moment. I spent many

Narrowing down the best things Jeremy Bullmore has ever said will never be easy – but among his finest aperçus

It is now more than four years since the financial crisis struck. At the time, the conventional wisdom was that

When it comes to engagement, brands could learn a lot from the principal tenets of Islam.

I have made three

Over the years the word serendipity has come to mean ‘happy accident’. The original meaning of the word is more

The Capsicum Group’s research report, featured in the January 2013 issue of Market Leader, painted a bleak picture of B2B

“The real profit ultimately earned from a business is simply the realisation of relative advantage” – Kenneth Simmonds

How much

How brand loyalty could either be enhanced or diminished in the digital transition.

The on-going digitisation of everyday life

In this extract from Business is Beautiful, a collection of case histories in five categories – integrity, curiosity, elegance

Brands are beginning to question whether just knowing their consumer is enough to differentiate them. Being culturally relevant and future-focused

There is exciting growth potential for ethnic brand owners working with marketing and advertising agencies. The challenge is to take

Amazon aspires to be “Earth’s most customer-centric company”. Numerous mission statements are sprinkled with customer focus. Yet the brands we

Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is