Join us for this highly interactive Accelerate Learning Lab led by Phil Barden 'Decoded and The Science Behind Why We Buy’ and Fellow of The Marketing Society, and Dr. Dirk Held, author, psychologist and MBA. A session designed to bring you up to speed with everything there is to know about the opportunities that AI can bring to your brand and business.
What the session will cover
How to think about AI, how to define use cases for it and what to think about when it comes to successful implementation. You’ll discover AI can help you:
- uncover consumer insights
- monitor brand equity
- ensure consistent implementation across teams/regions
- evaluate ideas and executions early in the process
- optimise touch-points with respect to relevant KPIs
How will it help you
Delivered by leading global AI experts, this workshop is aimed at marketers wanting to advance their knowledge of how best to employ the latest AI technology to support and guide their businesses and brand management most efficiently and effectively.
The details
A 90-minute session via zoom with Phil Barden and Dr. Dirk Held
Tuesday 2 April
13.00 - 14.30 BST | 08.00 - 09.30 EDT | 16.00-17.30 GST | 20.00 – 21.30 HKT
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
More about Phil Barden
Phil has over 25 years client-side brand management experience (Unilever, Diageo and T-Mobile). Whilst responsible for T-Mobile’s brand positioning and development around Europe he became a client of DECODE marketing consultancy and first encountered 'decision science’. DECODE’s work led to the Liverpool St flash mob ˈdanceˈ ad which increased T-Mobile sales by 49% and further work halved customer churn. This epiphanal moment led Phil to set up DECODE in the UK 10 years ago.
Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society, Phil works with many clients and agencies in the application of decision science to day-to-day brand and shopper marketing activities.
More about Dr. Dirk Held
Dr. Dirk Held is one of the leading experts in translating scientific findings into concrete marketing practice. He is the author of several bestsellers on the subject of neuromarketing and advises international brands on optimising their marketing activities worldwide.
Together with Dr. Christian Scheier, he founded DECODE Marketingberatung GmbH and, in 2020, aimpower GmbH. He is also co-author of several bestselling books, with Dr. Christian Scheier, in the field of brand management and neuropsychology, and most recently published ‘AI in brand management’ (in German) in 2019.
