Are You Sitting Uncomfortably?
I recently attended an exhibition of the work of Swiss artist Felix Vallotton. (The Royal Academy, London, until 29 September, and...
Blogs and think pieces
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’
Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.
Five things a brand needs to know when creating a press page
I recently came across a Twitter post from a freelance journalist called Georgina Fuller, which politely reminded businesses to...
Underdogs Unite: Australia Needs More Challenger Brands
Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...
Leaders and Loonshots
Here are some of the best new ideas emerging in business, which we will be celebrating at the Thinkers50 Global Awards later in 2019...
Has Gillette's social stand helped them grow?
I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January...
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Case studies
Interviews
“This is toilet paper and it’s there to wipe your butt!”
Who Gives A Crap is an ‘irreverent’ toilet paper company from Australia, making environmentally friendly products from either recycled paper
Interview with Trendspotting Speaker Alex Hamilton
Next month the team at Whitespace will host our next Trendspotting event in Edinburgh.
They’ll be focussing on the need for...
Interview with John Bernard
We interviewed the Marketing Society Scotland's Inspirational Marketing Leader of the Year and EMEA Marketing Director for Dexcom,...