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Blogs and think pieces
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding
Watch
The Digital Day Singapore 2025 Highlight
The Digital Day Singapore 2025 Highlight
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Digital Day England 2025 Sessions
The Digital Day England 2025 Sessions
Case studies
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards.
Customer Experience and Engagement Winners Yas Annual Pass
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards.
Best Team winners Al Masaood Marketeers - 'The Makers of Results'
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards.
Best use of media winners Madagascar National Tourism Board and Whereisthis.
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation