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Blogs and think pieces
Inclusive leadership is an ambitious choice to challenge outdated workplace norms and build a culture where people feel trusted, supported and safe enough to thrive and do their best work.
What does it take to build a marketing and communications function from nothing, earn the trust of sceptical senior leaders and turn a regional idea into a global benchmark?
A recent CEO Conversation event held under the Chatham House rule revealed important leadership lessons which can be applied to any organisation in any sector. Integrated Media Lead, Procter and Gamble’s Billie Wilson shares her thoughts.
Hadi Lotfi explores how AI is moving marketing beyond experimentation and individual tools toward connected workflows, stronger operating models and smarter decision-making that delivers real business impact.
Independent creative agency RPM and research specialist, Canvas 8, interviewed senior marketers from FMCG, hospitality, tech and entertainment sectors, to understand how effectively brand systems today are keeping pace with business operating models.
DEPT®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.
Watch
A Call To Arms: Why Marketers Need To Know About Marketing
A Call To Arms: Why Marketers Need To Know About Marketing
The Global Conversation: Building World-Class Customer Experience with AI
The Global Conversation: Building World-Class Customer Experience with AI
Show & Tell | AI in real-world marketing
Show & Tell | AI in real-world marketing
Your Next Chapter | Choosing the Right Board Role with James Fairclough
Your Next Chapter | Choosing the Right Board Role with James Fairclough
Case studies
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
Member Interview with Laurenz Koehler, Managing Partner Duxton Consulting Group.
Member Interview with Sara Mohsen, Founder & Marketing Strategist, The Nudge Co.