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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
Vision 2025: Warburtons and giffgaff on TVs Enduring Power
The television advertising landscape has changed dramatically, yet some fundamentals remain constant. In a candid discussion as...
Forget the stereotypes. Gen Z are your shortcut to influencing the whole nation
Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.
A Day I Never Compromise: Leadership Lessons from the Global Conference
Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.
The Trust Factor: Why Building Trust Matters More Than Ever
A new report Marketreach, The Trust Factor, examines the role of trust in business revealing how it is constructed, how it works commercially and most importantly how it can be built, kept and measured.
Unlocking Silos to Maximise your Media Effectiveness in 2026
Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.
He’s on TikTok 7 hours a day, so we hired him for our social content strategy
Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.
Watch
The Digital Day Singapore 2025 Highlight
The Digital Day Singapore 2025 Highlight
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Digital Day England 2025 Sessions
The Digital Day England 2025 Sessions
Case studies
The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Fellows Interview with Claire Prentice
Fellows Interview with Claire Prentice, Joint Head of Marketing and Brand, Scottish Government
Fellows Interview with Simon Watson
Fellows Interview with Simon Watson, Operations Director, Republic of Media
Fellows Interview with Tamara Rogers
Fellows Interview with Tamara Rogers, Chief Marketing Officer, Haleon