Blogs and think pieces

Three days 2,200+ leaders One disused quarry And a brief to inspire a better Britain

Session at Anthropy 2026
The Marketing Society Member Emma Isaac shares her top take aways from Anthropy 2026.

The Art of Stopping: Why Slowing Down Makes You a Better Leader

people walking together talking side by side
Anni Townend's personal reflection on why leaders must deliberately carve out moments of stillness and self-reconnection in order to show up with greater intention, creativity and purpose

My Anthropy 2026 Reflections

John O'Brien at Anthropy 2026
Michael Sani, Chief Exploration Officer at our always-on listening platform, Play Verto shares his thoughts on Anthropy 2026.

Trust, Truth and Blind Spots: Reflections from Anthropy 2026

Sophie Devonshire hosting a panel at Anthropy 26
Michael Bayler's impressions of Anthropy 2026 - a highly satisfying and valuable experience.

Breaking the ‘Sea of Sameness’: Why Marketers Must Rethink Media Mix, Measurement and Trust

Uncomfortable Conversation The Marketing Society Sinagpore
Mediacorp's Jacqui Lim on the gap between what marketers know works - broad, omnichannel strategies - and what they actually do (defaulting to the same narrow, easy-to-measure performance channels) and what they need to do to address this.

The Leadership Questions Marketing Leaders Are Asking in 2026

Professional meeting in a modern office
Insights into The Marketing Society's 2026 Global Leadership Mentoring Programme which focuses on influence, navigating transitions, leadership presence, and strengthening marketing's strategic voice within organisations.

Case studies

The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)

A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure check
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Waitrose and Partners
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation

The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)

Farrans Construction
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty

The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)

Audi Match
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner

Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Interviews

Interview with Jamie McCall

jamieweb

You spent 20 years at Nike. What’s the single biggest lesson you learned about keeping a global brand innovative — and how has...

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Member Interview with Julia Galina

Julia Galina
Member Interview with Julia Galina, Chief Growth and Marketing Officer