Content | The Marketing Society

Blogs and think pieces

The awkward truths revealed by covid

Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.

The insidious spectre of micro-depression in second lockdown

Back in April, just after the first lockdown had been imposed, Harvard Business Review conducted a survey that showed 42% of people reporting a decline in mental health.

A Covid U-Turn

When London Sock Co, the stylish sock label, had their latest campaign plans scuppered by the second wave, they had some big and difficult decisions to make.

Simplifying the newly complex

Customer experience has been high on the agenda for some time. Businesses have scrambled to introduce a new piece of tech or demonstrate their transformation programme to tackle today’s complexity.

I never thought it would come to this

Commuting from Gloucestershire to Paddington in a mask, having parked in an empty station car park…

The black community needs more than Black History Month

Today is October 30 2020, and as we reach the close of Black History Month, the question I ask myself is are black people still going to be seen in November, December, January and so on?