In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

There are two types of business. Those who put people first in order to make a sustainable profit and those who don’t.

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

From the perspective of store design, how can the physical environment discriminate in retail?

Successful brands create meaning for consumers and deliver better than their competition.