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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
The Line in the Sand: Making marketing more effective, efficient and enjoyable
Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.
An evening with Nir Eyal: Beyond Belief
Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.
Why Ambition is Critical in the Era of AI
Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.
"We don't even have synthetic on our roadmap. We need to change that."
Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,
Who are India's culture creators?
This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.
The Communications Gap That's Quietly Costing You Customers
This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.
Watch
AI Show & Tell with Fabian Roser
AI Show & Tell with Fabian Roser
Learning Lab: Is your Client-Agency relationship holding you back?
Learning Lab: Is your Client-Agency relationship holding you back?
A Call To Arms: Why Marketers Need To Know About Marketing
A Call To Arms: Why Marketers Need To Know About Marketing
The Global Conversation: Building World-Class Customer Experience with AI
The Global Conversation: Building World-Class Customer Experience with AI
Case studies
The Marketing Society GCC Awards 2026: Sustainability
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.
The Marketing Society GCC Awards 2026: Marketing Innovation and Technology
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).
The Marketing Society GCC Awards 2026: Successful and Effective Partnerships
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.
The Marketing Society GCC Awards 2026: Customer Experience
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Member interview with Tim Sedo
Member Interview with Tim Sedo, Marketing Director, Asia Pacific, Deckers Asia Pacific Ltd.
Member Interview with Hannah Pate
Member Interview with Hannah Pate, Senior Marketing Manager at Clean Digital
Member interview with Alex Bodini
Member interview with Alex Bodini Founder at Spin Group