Blogs and think pieces

Localised Rebellion – How Brands Win in Asia

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Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.

What Ambition Really Looks Like: 5 Lessons from the Changemakers Conference New York

The Marketing Society at Advertising Week New York 2026
From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.

One Less Chair: Why Marketing’s Best Leaders Keep Starting Again

Warm Wood Conference Room at Sunset Chairs
Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York

Thinking multiplies effectiveness

Golden Hour Chess Strategy
This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

Marketing hasn’t changed, but marketers must

Marketer standing in front of creative strategy wall
AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.

Self Limiting Beliefs - Nir Eyal - What if it isn't true?

Evening with Nir Eyal
Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.

Case studies

The Marketing Society GCC Awards 2026: Sustainability

Rea Sea
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.

The Marketing Society GCC Awards 2026: Marketing Innovation and Technology

World Health Expo
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).

The Marketing Society GCC Awards 2026: Successful and Effective Partnerships

The Art of Connection by HSBC Banking Middle East & The Edge
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

The Marketing Society GCC Awards 2026: Customer Experience

Mercedes-Benz Cars Middle East & Team X Omnicom & RAPP MENA | Mercedes-AMG - Can’t Explain It. Only Feel It.
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.

Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Interviews

Member Interview with Ahron D. Weiner

Ahron D. Weiner
Member interview with Ahron D. Weiner Chief Marketing Officer DocGo

Member Interview with Vivian Chan

Vivian Chan
Member Interview with Vivian Chan Associate Marketing Director Pernod Ricard

Member interview with Tim Sedo

Tim Sedo
Member Interview with Tim Sedo, Marketing Director, Asia Pacific, Deckers Asia Pacific Ltd.