Blogs and think pieces

Bank marketing = Big data + Hyper-personalisation

Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

Why marketers need to rethink 'brand purpose'

There has been a lot of discussion about ‘brand purpose’ in recent months. Debates have raged in social media and in the press about whether brand purpose is a valid marketing strategy...

The backdrop to this year's Superbowl

This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...

Interviews

Meet our 2021 awards judge, Radha Davies

Radha Davies is an experienced marketing leader with over 25 years' experience gained across multiple industries. Having started her career at Diageo, Radha has worked on...