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Blogs and think pieces
Edmond Lee of Propelis makes the case for Localised Rebellion, staying unmistakably yourself while learning to behave locally, and shares five shifts changing the global brand playbook in Asia.
From being fired to running the Sahara, five honest takes on what ambition looks like in practice from speakers at The Changemakers Conference New York 2026.
Why today’s marketing leaders need to stop bouncing back and start bouncing forward by Lisa Gilbert, Vice President Global Marketing at Kyndryl and Board Member of The Marketing Society New York
This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.
AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.
Watch
The Marketing Society GCC Awards 2026: Highlights
The Marketing Society GCC Awards 2026: Highlights
AI Show & Tell with Fabian Roser
AI Show & Tell with Fabian Roser
Learning Lab: Is your Client-Agency relationship holding you back?
Learning Lab: Is your Client-Agency relationship holding you back?
A Call To Arms: Why Marketers Need To Know About Marketing
A Call To Arms: Why Marketers Need To Know About Marketing
Case studies
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
Member interview with Ahron D. Weiner Chief Marketing Officer DocGo
Member Interview with Vivian Chan Associate Marketing Director Pernod Ricard