Blogs and think pieces

The Insight - Coming out of Cannes 2026

Insight into Cannes Lions 2026
Highlights and insights from Cannes Lions Wrapped Up with Paul Kemp-Robertson, David Tiltman and Chloe Markowicz of LIONS. The discussions centred on the pulling apart of what is uniquely human and what is uniquely machine, creators as long-term brand builders, and the growing consumer appetite for friction.

The New Golden Age Won't be Built Alone

Mark Given at The Marketing Society Awards

Marketing has a habit of looking backwards. Ask most marketers when the industry was at its best and they’ll point to the 1960s...

Coverage from Cannes 2026: Part 2

Event at DEPT Secret Garden in Cannes 2026
The final days of Cannes Lions 2026 brought the week's biggest ideas together: AI as infrastructure, people as the point, and conviction as the quality that separates those who follow change from those who lead it. Our Cannes Correspondents report from the Croisette one last time.

In My Humble Opinion

In My Humble Opinion

In My Humble Opinion is our podcast series with our friends at Publicis Groupe UK, giving marketing leaders a safe space to say...

Coverage from Cannes 2026: Part 1

Siew Ting Foo on stage with Sir Martin Sorrell and BYD's Stella Li
Cannes Lions Festival of Creativity 2026 opened with a question that refused to go away all week: as AI becomes more capable, what becomes more valuable about being human? Our Cannes Correspondents report on different sessions, stages and conversations and bringing the best of it back to our Members.

Cannes taught me this: the future of marketing belongs to the next generation

Cannes Brand Marketer Academy
Some people will tell you Cannes Lions hasn’t moved fast enough. That may still be true on parts of the Croisette, or in the bar at the Carlton, but it wasn’t true in my classroom. Lex Bradshaw-Zanger shares his insight from Brand Marketer Academy.

Case studies

The Red Pill Series: Your people are ready for AI but your organisation isn’t

Futuristic office with AI readiness plan
In Part 4 of the Red Pill series humari’s Joe Hildebrand explores what’s really blocking marketing teams from getting real value from AI - and it isn’t always fear.

The Marketing Society Scotland Star Awards 2026: Leisure & Lifestyle

Calmac Ferries
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Leisure & Lifestyle winners: Every Journey Starts a Story by Stand, CalMac

The Marketing Society Scotland Star Awards 2026: AI, Automation & Emerging Tech

Tackling Pensions Apathy: AI Meets Vanity
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. AI, Automation & Emerging Tech winners: Tackling Pensions Apathy: AI Meets Vanity by Union Group, Lloyds Banking Group

The Marketing Society Scotland Star Awards 2026: Drink

Once Upon A time
On 18 June 2026 at the Edinburgh Corn Exchange, The Marketing Society Scotland held its annual Star Awards, celebrating excellence across Scotland’s marketing community. Drink Winners: Once Upon a Time In Scotland by Sunshine The Social Agency, Glenmorangie

Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Interviews

Member Interview with Robert Mitchell

Robert Mitchell
Member Interview with Robert Mitchell, Managing Director, The Tribe

Member Interview with Hamish Millar

Hamish Millar
Member Interview with Hamish Millar, Global Luxury Marketing Director, Ex Pernod Ricard

Member Interview with Jessica Llarena

Jessica Llarena
Member Interview with Jessica Llarena, Mobile Ecommerce Leader, Ex Decathlon