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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
The Machines Got an Upgrade. Did You?
Five sessions at Navigate: Now & Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the...
The CEO Conversation with Michelle Mitchell
Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.
Why Marketing’s Future Belongs to the Clear, Connected and Human
The companies that will win in marketing are not those with the most tools or the most data, but those that can cut through internal complexity, connect technology to real business outcomes, and keep human judgement at the heart of every decision.
Modern CMOs are Trapped
The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.
Navigate: Now & Next - Shaping what matters
A reflection from Navigate: Now & Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.
The Gap Is Not Capability. It is Architecture
An event takeaway from Navigate: Now & Next 2026 Singapore, exploring why the biggest marketing challenge of the AI era is not the technology itself, but how marketing functions are designed to use it
Watch
Navigate: Now & Next 2026 England | Afternoon Sessions
Navigate: Now & Next 2026 England | Afternoon Sessions
Navigate: Now & Next 2026 England | Mid-morning Sessions
Navigate: Now & Next 2026 England | Mid-morning Sessions
Navigate: Now & Next 2026 England | Morning Sessions
Navigate: Now & Next 2026 England | Morning Sessions
The Learning Lab: The Way of the Productivity Ninja
The Learning Lab: The Way of the Productivity Ninja
Case studies
The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Member Interview with Alex O'Rourke
Member Interview with Alex O'Rourke, Founder, LockSmith
Member Interview with Namita Ramani
Member Interview with Namita Ramani, Founder and CEO, Above Digital
Member Interview with Mah Min Erh
Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks