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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
The Repackaging Revolution: How Marketers Create Value From Thin Air
A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.
The Changemakers Conference 2025 in The UAE
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.
The CMO’s Existential Choice
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.
From Links to Answers and SEO to GEO
As AI agents replace search engines, marketers must shift from keyword optimization to 'Share of Model'. David Ketchum shares insights from the 2025 Changemakers Conference Hong Kong.
From Setback to Startup Success: The Humantra Journey
Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.
Build to Endure: Sustainability is the New Business Imperative
A review of the panel discussion at the Changemakers Conference UAE 2025 which included insights and advice from experts from marketing, infrastructure and finance.
Watch
The Digital Day Singapore 2025 Highlight
The Digital Day Singapore 2025 Highlight
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Global Conversation - The Data-Driven CCO: Turning Insights into Impact
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Learning Lab - How to 10x yourself with AI with Sam Reid
The Digital Day England 2025 Sessions
The Digital Day England 2025 Sessions
Case studies
The Marketing Society Global Awards 2025: Not for profit marketing (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Highly Commended was A HEALTH WHODUNNIT: How a murder mystery drove thousands to local pharmacies for life-saving blood pressure checks
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was Our CRM Transformation
The Marketing Society Global Awards 2025: Marketing Transformation (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Highly Commended was From nought to sixty
The Marketing Society Global Awards 2025: Marketing Innovation and Technology (Highly Commended)
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Highly Commended was Audi Match, How we helped prospective car buyers find their perfect Partner
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Fellows Interview with Ritchie Mehta
Fellows Interview with Ritchie Mehta, Founder, School of Marketing
Fellows Interview with Suresh Raj
Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.
Member Interview with Natasha Vaughan Jeremy
Member Interview with Natasha Vaughan Jeremy, CMO and Founder, The Luxe Narrative