Blogs and think pieces

When brands’ language reveals their darker sides

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language differently and how it hints at deeper, outdated beliefs.

When to change the channel

Recently, someone sent me an email asking for advice.

It went into great detail, but I’ll shorten it here, roughly it said:

...

Why voice will be big in 2020

The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction...

Framing

Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.

Return of the cookie monster!

As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies

Interviews

Interview with Rhona Drummond

This was a lovely piece of work to produce and a real team effort between The Leith Agency, David Boni and The Royal Edinburgh Military Tattoo.

Interview with Victoria Watson

What's unique about your agency / business? 

We really care about the idea and we are passionate about bringing the right team...