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Blogs and think pieces

When brands’ language reveals their darker sides

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language differently and how it hints at deeper, outdated beliefs.

When to change the channel

Recently, someone sent me an email asking for advice.

It went into great detail, but I’ll shorten it here, roughly it said:

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Flawed Beauty and Awkward Truths

'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine

Why voice will be big in 2020

The great thing about the future is that no one can know exactly what’s going to happen. That’s why the hype that prediction...

Framing

Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.