Blogs and think pieces

Cannes Lions 2025: Key Insights from The Marketing Society Correspondents

Cannes Lions 2025
The Marketing Society's correspondents at Cannes Lions 2025 returned with a unified message: marketing has found its confidence again.

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Cannes Lions 2025: A brave new world?

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Case studies

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement

The Marketing Society GCC Awards 2025 Winner: Customer Experience and Engagement
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Customer Experience and Engagement Winners Yas Annual Pass

The Marketing Society GCC Awards 2025 Winner: Best Team

The Marketing Society GCC Awards 2025 Winner: Best Team
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best Team winners Al Masaood Marketeers - 'The Makers of Results'

The Marketing Society GCC Awards 2025 Winner: Best Use of Media

The Marketing Society GCC Awards 2025 Winner: Best use of media
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Best use of media winners Madagascar National Tourism Board and Whereisthis.

The Marketing Society GCC Awards 2025 Winner: Business to Business

The Marketing Society GCC Awards 2025 Winner: Business to Business
On Tuesday, 24 June, the region's marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. Business to Business winners IBM and Weber Shandwick MENAT.

Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Interviews

Member Interview with Grace Ghunaim

Image created by The Marketing Society
Member Interview with Grace Ghunaim, Senior Director - Head of Strategy, Impact and Activation

Member Interview with Tamsin Irving

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Member Interview with Tamsin Irving, Client Lead, Channel 4

Member Interview with Maan Majali

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Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media