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Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Blogs and think pieces
Who is driving agency transformation - the agency or the client?
What the PepsiCo media move reveals about who's really driving agency transformation and the five questions every CMO should be asking.
Leading at the center
Why the today's most effective leaders aren't those who are out front, they are the ones leading from the middle. Andy Goldberg, Chief Marketing Officer, and Chair of The Marketing Society New York draws on his experience leading teams.
What Living and Working Across Cultures Taught Me About Marketing
Lessons in the key to achieving great global marketing, wherever you go from Helena Verellen.
The Routine that Needs 25 Hours in a Day
Real growth in wellness marketing (and life) comes from improving the routines we already have, not adding new ones.
Doing Good in the World of Marketing
Why doing good in marketing isn't a statement of values, it's in the everyday choices about partners, content, people and trust by Rasha Hamzeh
Casting the Social Blockbuster: How to Scale Influencer Communities Around any Brand or Product
Influencer marketing's old playbook is losing its grip on audiences. Fanbox’s Richard Summers reveals a framework to help brands build real community engagement through micro-creators.
Watch
AI Show & Tell with Fabian Roser
AI Show & Tell with Fabian Roser
Learning Lab: Is your Client-Agency relationship holding you back?
Learning Lab: Is your Client-Agency relationship holding you back?
A Call To Arms: Why Marketers Need To Know About Marketing
A Call To Arms: Why Marketers Need To Know About Marketing
The Global Conversation: Building World-Class Customer Experience with AI
The Global Conversation: Building World-Class Customer Experience with AI
Case studies
The Marketing Society GCC Awards 2026: Sustainability
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Sustainability winner Sustainable Digital Marketing by AMAALA – Red Sea Global & Starcom KSA – Publicis.
The Marketing Society GCC Awards 2026: Marketing Innovation and Technology
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Marketing Innovation & Technology winner WHX Lead Scoring Automation: Accelerating Commercial Momentum by World Health Expo (WHX).
The Marketing Society GCC Awards 2026: Successful and Effective Partnerships
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.
The Marketing Society GCC Awards 2026: Customer Experience
On 17 September 2026, in Dubai, we celebrated The Marketing Society's 4th GCC Awards. Customer Experience winner Mercedes-AMG – Can't Explain It. Only Feel It. by Mercedes-Benz Cars Middle East, Team X Omnicom & RAPP MENA.
Empower
Can subtlety save us from cynicism?
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Storytelling - Oh no, do we have to?
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Why stories are important for Squiggly Careers
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
The stories we tell...
Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.
Interviews
Member Interview with Bia Assevero
Member interview with Bia Assevero, Strategist, Story Futurist and Founder, Klosis Consulting.
Member Interview with Katie Mousley
Member interview with Katie Mousley Head of Marketing at MBA Group.
Member Interview with Khaleel Johnson
Member Interview with Khaleel Johnson Marketing Manager RÌGH PROPERTIES
Member Interview Khaleel Johnson Marketing Manager RÌGH PROPERTIES.