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Blogs and think pieces
As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.
Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.
A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.
A detailed summary of the recent event in New York: The CMO Pathway: Inside the leap to the top marketing role, with key take aways, action points and insights.
Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.
Watch
Navigate: Now & Next 2026 England | Afternoon Sessions
Navigate: Now & Next 2026 England | Afternoon Sessions
Navigate: Now & Next 2026 England | Mid-morning Sessions
Navigate: Now & Next 2026 England | Mid-morning Sessions
Navigate: Now & Next 2026 England | Morning Sessions
Navigate: Now & Next 2026 England | Morning Sessions
Leading Voices with Chris Baréz-Brown
Leading Voices with Chris Baréz-Brown
Case studies
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Highly Commended - Making Hunger Visible - The Felix Project Winter Appeal 2025 by The Felix Project & The Maverick Group
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Highly Commended - Birmingham's Licence to Join In by TV Licensing & RAPP
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Holistic Growth Story Highly Commended - Keep Rising by King Arthur Baking & The Liberty Guild
Empower
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'
Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.
Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.
Interviews
Member Interview with Namita Ramani, Founder and CEO, Above Digital