Blogs and think pieces

How AI is Reshaping the Consumer Journey

Sophie Devonshire at Navigate Now & Next
As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.

Why the Future Belongs to Brands Built to Last

Nicky Smith Gain at Navigate Now & Next
Heritage brands face a unique challenge: balancing innovation with the authenticity and trust that have been built over decades. This article explores how established brands can evolve, remain relevant, and thrive in an increasingly AI-driven and fast-changing world.

Inside the leap to the top marketing role

Hat Stack
A summary of The CMO Pathway: Inside the leap to the top marketing role - a recent event in New York, by Robert Wills, Chief Marketing Officer, VCCP who adds his own insights and take-aways.

The CMO Pathway: Inside the leap to the top marketing role

CMO Pathway Event The Marketing Society New York
A detailed summary of the recent event in New York: The CMO Pathway: Inside the leap to the top marketing role, with key take aways, action points and insights.

The Machines Got an Upgrade. Did You?

Scott presenting at Navigate: Now & Next 2026 Singapore
Five sessions at Navigate: Now and Next 2026 Singapore delivered the same uncomfortable conclusion from five different angles: the bottleneck in marketing is no longer technology. It is us.

The CEO Conversation with Michelle Mitchell

Michelle Mitchell and Sophie Devonshire
Insights and key take away points from the CEO Conversation event with Michelle Mitchell, CEO Cancer Research UK which was held under Chatham House rules.

Case studies

The Marketing Society Global Awards 2026: Not for Profit Marketing

Feilx Project The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Highly Commended - Making Hunger Visible - The Felix Project Winter Appeal 2025 by The Felix Project & The Maverick Group

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

TV Licensing The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Highly Commended - Birmingham's Licence to Join In by TV Licensing & RAPP

The Marketing Society Global Awards 2026: Holistic Growth Story

King Arthur The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Holistic Growth Story Highly Commended - Keep Rising by King Arthur Baking & The Liberty Guild

The Marketing Society Global Awards 2026: Performance Marketing & Growth

 Nivea The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Performance Marketing & Growth Winners - Building a Scalable Search Growth System by Nivea & Iris

Empower

Can subtlety save us from cynicism?

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'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

Storytelling - Oh no, do we have to?

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Author and global speaker on communication, creativity and collaboration, Neil Mullarkey, says the good news is, everyone can tell a story: colleagues, clients, customers... you just have to seek them out.

Why stories are important for Squiggly Careers

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Helen Tupper, Co-Founder of award-winning career development company Amazing If, on what makes a good squiggly career story and when you should tell yours.

The stories we tell...

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Author, speaker and founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in just ten minutes a day we can be happier and more optimistic.

Interviews

Member Interview with Alex O'Rourke

Alex O'Rourke
Member Interview with Alex O'Rourke, Founder, LockSmith

Member Interview with Namita Ramani

Namita Ramani
Member Interview with Namita Ramani, Founder and CEO, Above Digital

Member Interview with Mah Min Erh

Mah Min Erh
Member Interview with Mah Min Erh, Senior Director, GTM and Regional Hub, Palo Alto Networks