Market research needs to travel bravely into multiple futures
In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.
Blogs and think pieces
After the crisis, the reckoning
How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.
Let go of your brand ads. Hold onto your purpose.
Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
Leading for the future
As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.
An industry in isolation
Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times.
Moral v commercial
Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...
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Case studies
Interviews
International Women's Day 2020: men as active allies
In terms of supporting women (of all levels of seniority) in the industry, what are you doing, this year, as an active ally to make a difference?
International Women's Day 2020: senior women in the industry
Three years on from the start of #metoo; what positive changes (and possible backlash) have you seen...
International Women's Day 2020: what women want
In terms of your career, what things would you like to see happen this year to support you as a young woman in the industry?