Think pieces

Kindness, Curiosity, and Connection

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

Keep your wellbeing battery fully charged at all times!

Source Canva Credit gitusik from Getty Images
Practising wellbeing techniques is good for our all-round health but keeping our wellbeing battery fully charged helps us perform at our very best.

What’s with all the overwhelm?

Person and notes
The true strength of our industry lies not in our ability to endure, but in our capacity to prioritise our well-being, challenge the status quo, and set boundaries that allow us to deliver work that is both impactful and sustainable. Emma Harris explains.

Taking the next step

Source Canva Credit Vadym Stepanchuk from Getty Images Pro
Anshika Tandon describes how The Global Leadership Mentoring Programme helped her take the next step in her leadership journey. Input from Jason Foo and Dino Myers-Lamptey resulted in an action plan and a renewed sense of purpose.

Having your cake and eating it too

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Our First Play Verto Pulse Survey is Now Live! Have Your Say

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Marketers need to build brand trust to deliver growth

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

The Power of International Creativity

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Rethinking: Why Leadership Is No Longer About Titles

Source Canva Photo Credit Jacob Lund
What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Gen Z Decoded: Channel 4's Alex Mahon

Alex Mahon The Marketing Society Annual Lecture 2025
Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture

The Value of TV: A Behavioural Science Perspective

The Value of TV Thinkbox The Marketing Society
Thinkbox has released a new paper looking at the behavioural science behind why TV produces such strong results.

Nickable studies

Nickable Studies Thinkbox The Marketing Society
One handy round up with all the main findings from Thinkbox's 2024 research

AI’s Marketing Transformation: From Automation to Elevation

EPAM The Marketing Society Content
The brands who will define the next decade are not the ones that use AI first, but the ones that use it most thoughtfully.

Accelerate Action part 2

Image created by The Marketing Society
Part 2: This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Accelerate Action

Image created by The Marketing Society
This International Women's Day, discover powerful insights from industry leaders on how marketing can drive real change toward a world free from bias, stereotypes, and discrimination.

Marketing That Listens: Introducing Our Partnership with Play Verto

Play Verto and The Marketing Society
We are thrilled to announce a strategic partnership with Play Verto, a pioneering social enterprise dedicated to transforming how we engage with communities and gather insights.

Even F1 Teams trust in performance, and attribute only where possible

Aston Marting The Marketing Society Event 2025
Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

Tackling Tumult: Responding to Today’s Marketing Turbulence

Image by Gerd Altmann from Pixabay
Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Gen Alpha Just Wants to Be Famous?!

Studioroman on Canva
Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

Understanding Scope 3 Emissions: A New Frontier for Businesses

By Dee angelo Sakorn Sukkasemsakorn on Canva
As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

The Transformative Power of Partnerships 

GEG’s collaboration with AIA
GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.