This highly interactive Accelerate: Learning Lab delivered by James Hayhurst is designed specifically to help clients and agencies understand each other better; to work together towards shared goals more effectively, efficiently, happily and profitably in their partnership.
The Magic Sauce: How to unlock more efficient, effective and enjoyable relationships with your agency partners
The strength of the agency-client relationship is one of the most important, yet often overlooked variables affecting marketing success. This unique relationship is the ‘magic sauce’ for creativity and marketing effectiveness.
It’s aimed at marketers wanting to improve their relationship with their agencies, marketers interested in improving their creative output and those wanting to understand what makes their agencies tick.
The session will cover:
- Why relationships are so important and your agency as trusted advisor: The evidence for the importance of relationships and examining the trusted advisor theory
- Understanding your agency better, the empathy gap and how to close it: Examining the main barriers to a great agency/client relationship and a practical exercise to help you know your agency partner better - and like them more
- What makes a great client - the agency perspective: What client characteristics do agencies regards as the best? And what are the worst ones?
- Relationship power dynamics and why it’s smart to be nice: The critical importance of power dynamics in your agency partnership and why your agency feeling psychologically safe is crucial for great work to flourish.
How it will help you:
This workshop is aimed at marketers wanting to improve and enhance their relationship with their agencies. It will provide guidance, workable solutions and strategies for those who are interested in enhancing their creative output and wishing to benefit from understanding what makes their agencies tick.
What to Expect
A 90 minute session via Zoom, delivered by James Hayhurst
Timings: Tuesday 6 February 1.00pm-2.30pm GMT| 5.00pm – 6.30pm GST | 9.00pm – 10.30pm HKT | 8.00am – 9.30am EST
About The Magic Sauce
The Magic Sauce course is a client relationship and behaviour change programme written and researched with the input of over 125 client-side and agency leaders and delivered by James Hayhurst, an ex-agency leader turned Unilever marketeer with 20+ years total agency and client-side experience.
Book your place
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
