From Ball Pond to Strategy: Escaping AI Toyland

International

Martin Adams delves into this topic and will help marketers turn AI hype into strategic advantage

1:00pm to 2:00pm // 25 September 2025

REGISTER HERE
Martin Adams Linkedin Live

Let’s face it: AI adoption in marketing can feel like paddling in the shallow end, a mix of hype, half-use, and hesitant experiments. But there’s a difference between playing with tools and building a strategy that moves the business forward.

In this high-impact session, Martin Adams, strategist, entrepreneur and AI thought leader, helps marketers escape "AI Toyland" and move with confidence into the next phase: purposeful, strategic, organisation-wide AI adoption. He will join Rachel Letham, our Head of Brand and Comms for this webinar. 

This is a Linkedin Live webinar - register your interest and we'll see you on the platform.

 

Venue

Linkedin Live

Date

25 September 2025

Time

1:00pm - 2:00pm BST | 08:00am - 09:00am EST | 4:00pm - 5:00pm GST | 8:00pm - 9:00pm HKT/SGT

WHAT TO EXPECT

You'll learn

From Dabbling to Doing

How to move beyond scattered AI tool use and turn experimentation into measurable impact.

Frameworks for Strategic Choice

Stop chasing the latest tool — start applying clear thinking to AI selection and deployment.

Confidence Over Capability

Why confidence (not just technical know-how) is the unlock for real adoption — and how to build it in yourself and your team.

Cross-Org Alignment

How to create buy-in across marketing, IT, and leadership — and avoid becoming “just the AI pilot person.”

How to Shop for AI Without Regret

A practical guide to avoiding vendor overwhelm, asking the right questions, and staying in control when choosing AI tools.

The Innovation Spotlight Series

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