From Ball Pond to Strategy: Escaping AI Toyland

Let’s face it: AI adoption in marketing can feel like paddling in the shallow end - a mix of hype, half-use, and hesitant experiments. Too many teams are stuck in “Toyland,” playing with tools but struggling to define or scale impact.

AI is not just about faster, cheaper execution. It’s about reshaping how organisations work, how leaders lead, and how marketers innovate. In this high-impact session, Martin Adams - AI Strategist, Serial Entrepreneur, and advisor to global brands- shows how marketers can escape Toyland and move with confidence towards the next phase: giving themselves the best chance at purposeful, organisation-wide adoption. He will join Rachel Letham, our Head of Brand and Comms for this webinar. 

This is a Linkedin Live webinar - register your interest and we'll see you on the platform.

Drawing on experience from multiple AI company exits, as well as frameworks for talent, organisation design, and leadership, Martin will share how marketers can build clarity in the chaos and position marketing at the centre of their company’s AI journey. And critically: why confidence (not just technical know-how) is the unlock for real adoption- and how to build it in yourself and your team.

Whether you’re just starting with AI pilots or already knee-deep in tools, this session will give you both clarity and confidence to lead. Expect not only a new way of thinking about AI, but also practical guidance on how to run proofs of concept, and embed AI into marketing and organisational strategy.