Martin Adams
AI Strategist and Serial Entrepreneur with Multiple Exits
Martin Adams has been recognised as a Global Innovator by the World Economic Forum, a Top 100 UK Entrepreneur, and a Top 50 UK Innovator. Over the past 20 years he has founded, built and sold multiple AI and creative technology businesses.
This includes Metaphysic.ai- the company that brought AI-generated likeness and performance to mainstream entertainment and brand storytelling, featured by Time Magazine in its 100 Most Influential Companies list before being acquired in 2025.
He also founded Codec.ai, a privacy-friendly AI-driven map of popular culture used by brands like Unilever, L’Oreal and P&G to move beyond demographic segmentation toward live, interest-based audiences.
Before founding AI companies, Martin was an intellectual property and privacy lawyer. And today he helps companies understand how to think about and use AI through either the keynotes he gives globally, or through workshops and consulting- particularly with marketing leaders who want to unlock innovation, scale creativity, and lead their organisations into the AI age.
