Advertising Week Europe

Breaking Through the Sea of Sameness: The Connected CMO

180 Studios, 16 May, 2:30pm to 3pm

Join us for a stimulating session on the Connected CMO at Advertising Week Europe 2024! 

In an age where many brands struggle to break through "The Sea of Sameness," this session aims to showcase and explore the significance of differentiation and distinctiveness in carving out a unique space in the market. We'll delve into customer-centric approaches as well as the vital role of technology, data, and creativity in fulfilling diverse brand needs. And, how a connected C-Suite is the secret to unlocking value for brands. 

We’ll be joined by an expert panel, each providing insights tailored to their expertise and unique experience to provide a comprehensive view of the brand-building landscape. 

With a focus on actionable takeaways, we’ll discuss the importance of fostering strong relationships between brands and agencies and the role of creativity in problem-solving.


  • Bart Michels, Executive Director, MSQ
  • Sophie Devonshire, CEO, The Marketing Society
  • Jessica Myers, Chief Marketing Officer, The Very Group
  • Rachel Swift, Chief Customer Officer at Tesco Mobile, Tesco
  • Rebecca Dibb-Simkin, Chief Product & Marketing Officer, Octopus Energy


Date: Thursday, 16 May 2024

Time: 2.30pm-3.00pm

Venue: Advertising Week, 180 Studios, 180 Strand, Temple, London WC2R 1EA

This will take place on the Brands and Marketers stage in the Innovation Zone

Register via the link below


Sophie Devonshire

CEO, The Marketing Society

Bart Michels

Executive Director, MSQ Partners

Jessica Myers

Chief Marketing Officer, The Very Group

Rachel Swift

Chief Customer Officer, Tesco Mobile

Rebecca Dibb-Simkin

CMO, Octopus Energy


180 Studios
Dress code
Smart Casual