Join us for a stimulating session on the Connected CMO at Advertising Week Europe 2024!
In an age where many brands struggle to break through "The Sea of Sameness," this session aims to showcase and explore the significance of differentiation and distinctiveness in carving out a unique space in the market. We'll delve into customer-centric approaches as well as the vital role of technology, data, and creativity in fulfilling diverse brand needs. And, how a connected C-Suite is the secret to unlocking value for brands.
We’ll be joined by an expert panel, each providing insights tailored to their expertise and unique experience to provide a comprehensive view of the brand-building landscape.
With a focus on actionable takeaways, we’ll discuss the importance of fostering strong relationships between brands and agencies and the role of creativity in problem-solving.
SPEAKERS
- Bart Michels, Executive Director, MSQ
- Sophie Devonshire, CEO, The Marketing Society
- Jessica Myers, Chief Marketing Officer, The Very Group
- Rachel Swift, Chief Customer Officer at Tesco Mobile, Tesco
- Rebecca Dibb-Simkin, Chief Product & Marketing Officer, Octopus Energy
THE DETAILS
Date: Thursday, 16 May 2024
Time: 2.30pm-3.00pm
Venue: Advertising Week, 180 Studios, 180 Strand, Temple, London WC2R 1EA
This will take place on the Brands and Marketers stage in the Innovation Zone
Register via the link below
Speakers
Sophie Devonshire
CEO, The Marketing Society
Bart Michels
Executive Director, MSQ Partners
Jessica Myers
Chief Marketing Officer, The Very Group
Rachel Swift
Chief Customer Officer, Tesco Mobile
