A Call To Arms: Why Marketers Need To Know About Marketing
International
8:00am to 9:00am // 15 July 2026
Register now
With his trademark blend of rigour, wit and straight talking, Mark will explore the gap between perception and reality - from our obsession with short-term metrics to the persistent undervaluing of brands and creativity. Drawing on the latest research, he'll offer a compelling, evidence-based view of what effective marketing really looks like today.
Expect challenging perspectives, candid insights and practical lessons from one of the industry's leading thinkers.
Full details coming soon.
What you'll take away:
1) A clearer, more honest picture of what modern marketing is getting wrong and how to right it
2) Evidence-based frameworks for more effective strategy
3) Renewed conviction in the value of brand, creativity and long-term thinking
Venue
VirtualDate
15 July 2026Time
8:00am - 9:00am BST, 11:00am – 12:00pm GST, 3:00pm – 4:00pm UTCwhat to expect
CPD Learning Objectives
Hours - 40 mins
This session qualifies for 40 mins of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.By attending this session, members will be able to
Have a better understanding of where modern marketing can improve and how to approach these challenges. Learn practical frameworks and approaches to support more effective strategy.By attending this session, members will be able to
Understand the value of investing in brand and creativity alongside short-term performance. Be encouraged to challenge existing thinking and look at marketing decisions differently. Take away useful insights that can be applied to their own work.Tickets & Prices
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.BUSINESS TEAM MEMBERS
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.SUBSCRIBERS/DIGITAL MEMBERS
This event is not available for your tier of membership, consider upgrading by contacting [email protected]The FAQS
What conferencing platform do we use?
All our virtual events are conducted over Zoom
Will the session be recorded?
If our speakers allow the session will be recorded and made available for Members who booked onto the session
Do you offer discounted or special tickets for people currently between roles?
Yes - we offer a limited number of Sospeso tickets for individuals who are between roles and exploring their next steps. If this applies to you, please don’t hesitate to get in touch.
