Community: From CMO TO CEO | England

In today’s rapidly shifting business landscape, more Chief Marketing Officers are stepping into the CEO role than ever before. This event explores what it truly takes to make that transition - the skills, the mindset and the strategic influence required to lead an organisation end-to-end.

Join senior marketing and commercial leaders for an in-depth exploration of how brand leadership, customer insight, commercial acumen and digital transformation have become core CEO capabilities. Through keynote insights, practical frameworks and real-world leadership journeys, attendees will gain a clear view of how to broaden their impact beyond marketing, position themselves as enterprise-wide thinkers and build credibility with boards and investors.
What delegates will take away:

•  A practical understanding of the competencies needed to evolve from CMO to CEO and where the most common capability gaps sit.

•  Strategies to strengthen cross-functional leadership, financial fluency and enterprise-wide decision-making.

•  Insights into how boards and executive committees evaluate CEO-ready candidates from marketing backgrounds.

•  Real examples of how CMOs have successfully expanded their remit, influenced organisational strategy and earned trust at the top table.

•  An action plan to shape your own CEO trajectory, from career positioning to skill development and stakeholder management.

Whether you aspire to become a future CEO or simply want to elevate your strategic influence, this event will equip you with the tools, clarity and confidence to take the next step in your leadership journey.