The economic environment remains unsettled, and for marketing leaders, the ripple effects are becoming harder to ignore. Join us for a focused conversation designed to help marketing leaders step back, gain perspective, and plan with greater clarity in an uncertain economic environment.

Global growth is slowing unevenly, geopolitical tensions continue to shape trade and investment decisions, and policy signals from the US and China are still evolving rather than stabilising. At the same time, consumer confidence across Asia remains cautious, with spending patterns shifting toward value, relevance, and trust.

What we will explore

• Despite higher US tariffs and policy uncertainty, the global economy has remained resilient. Will this hold into 2026?
• Can Asia’s export sector maintain momentum in 2026, and how is AI shaping the region’s economic outlook?
• With China showing K-shaped growth, is policy intervention likely within the year?
• Is Hong Kong positioned for another economic upswing in 2026?

Ines Lam, Associate Director, Asia Economics at HSBC, will share a clear, marketer-focused view of the region’s economic outlook. Rather than forecasts for their own sake, the session will focus on what matters for those responsible for driving growth, managing risk, and planning for the year ahead.

The session will be hosted by our Board Member, Andrea De Vincentiis, who will guide the conversation and close the morning with reflections.