Pioneering Spirit Awards meets Global Conversation. Step into the judge's seat.

This May, we're bringing the Pioneering Spirit Awards into our Global Conversation series and this time, our Members are the judges. We've curated 9 outstanding campaigns from around the world in 2025. Your job? Score them, debate them, and crown the overall winner.

This is your chance to engage with world-class creative work and put your marketing instincts to the test. 

How it works

• Once you sign up, you'll receive details of all 9 campaigns to review and score in your own time. Each campaign is summarised in around 100 words and accompanied by a short 2–3 minute video, making it easy to review before the session.
• During the Global Conversation, we'll debate the 4 highest-scoring campaigns and through group discussion decide who takes the title.

About the Pioneering Spirit Awards

Launched in Scotland in 2012 by The Marketing Society, the Pioneering Spirit Awards were created as a source of inspiration and discussion for marketing professionals and creative minds across the globe. Each year, we select award-winning campaigns from around the world to be scored and debated by an international panel of judges. Over the past decade, more than 500 judges have taken part — contributing their expertise to a growing global conversation about what makes truly great marketing.