Our Global Conversation series invites you to explore and debate the current opportunities and challenges facing our industry on a global level - whether that’s the economy, brand growth, sustainability, D&I , AI, future-proofing or any other of the many pecuniary issues affecting our community.

This month, we look ahead by looking back, revisiting one of marketing's most ambitious frameworks to ask: how well have its predictions held up? We’ll hear from Raja Rajamannar, Senior Fellow, Former CMCO, Mastercard and author of WSJ Bestseller Quantum Marketing, as he shares the thinking behind the book and the seismic shift he saw early, one that would demand an entirely new way of thinking, operating and creating value. That was then. This is now.

With AI reshaping the industry at pace, consumer behaviour in flux and pressure on marketing's commercial contribution higher than ever, the ideas at the heart of Quantum Marketing feel more relevant, and more urgently tested, than ever before.

Together through a fireside chat with Raja and an interactive discussion between leaders from our global hubs and Members around the world we will explore: 

• What shifts were visible before they became mainstream
• Which predictions have fully played out, and which haven’t
• How marketers can apply “quantum” thinking to navigate uncertainty and complexity